How do you scale an off-price business with limited inventory and margin restrictions? Stefanie did just that by taking the bread-and-butter business of sourcing excess stock and adding to it a combination of innovative buying techniques
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When American leather brand Coach needed a fresh view to reinvigorate the brand, the first step was to add a new product category. The launch of Women’s Ready to Wear, or Coach 1941, would eventually bolster the entire brand’s renaissance, giving a younger, fresher, and authentic voice to a older generation’s brand.
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