Anisa Beauty

How do you support a marketing engine built on bundles and promotions without constantly running out of inventory?

At Anisa Beauty, the challenge wasn’t demand. It was predictability. The business had built a strong reputation around high-quality, sustainably produced brushes, but frequent shifts in bundling and promotional strategy made it difficult to forecast what was actually needed at a SKU level. Hero products would sell through faster than expected, leaving gaps in inventory and missed revenue opportunities.

Schoen Retail Consulting stepped in to connect the dots between marketing and inventory planning. Leading sales, inventory forecasting, and planning, the focus was on building a system that translated promotional activity into clear, actionable inventory needs. This included developing weeks-of-supply forecasting tools that accounted for bundled sales, SKU dependencies, and shifting campaign timing.

Instead of reacting to stockouts, the business could now anticipate them. By mapping how individual brushes performed within bundles and layering that against upcoming marketing plans, inventory decisions became proactive rather than reactive.

The result was stronger in-stock rates across key styles, smoother execution of marketing campaigns, and a more reliable customer experience. Anisa Beauty was able to maintain the flexibility of its bundling strategy while operating with far greater precision behind the scenes—ensuring that growth was supported by the right inventory, at the right time, without unnecessary excess.