Traveler Surf Club

At Traveler Surf Club, rapid growth across multiple California locations had created significant assortment complexity without a clear merchandising system to support it. With thousands of SKUs spanning both retail product and service-based offerings, the team was overextended—spending time managing low-impact items instead of focusing on what truly drove the business.

Schoen Retail Consulting built a merchandising and planning framework from the ground up, establishing a clear assortment hierarchy, implementing category-level OTB aligned to sales plans, and introducing guardrails around SKU productivity. The system was designed to simplify decision-making, prioritize investment in the highest-performing categories, and reduce time spent on low-value tasks like writing unnecessary orders.

The result was a more focused, disciplined assortment, improved inventory allocation across locations, and a team operating with greater efficiency, clarity, and control.